McDonald’s Monopoly is huge. But in 2022, people didn’t trust the game—
most Aussies didn’t think anyone actually won. So we changed the narrative with real-time proof.

Live data fed straight into restaurant screens across Australia, showing wins as they happened. Winners shared their stories through MyMaccas, turning the campaign into a living, breathing feed of real people, real wins, and real momentum.

McDonald’s Monopoly
How we boosted sales across the board

The ticker changed the conversation.

With a lift in participation of 16% and a sales increase of 12%, data converted the doubters. The campaign proved to be so successful the ticker will be implemented indefinitely.