As Onitsuka Tiger’s retail experience partner, we bring the brand’s blend of Japanese heritage and modern design to life through . We create in-store experiences through product campaigns — shaping how collections are presented, grounded in a distinctly Japanese approach to visual clarity and modern retail design. From seasonal collections to global brand moments, we build retail environments that feel premium and designed for how people shop today.

We led the VMD for the launch of Onitsuka Tiger in Australia, starting with the Sydney flagship store and extending into refreshed experiences within the Melbourne store. This work sets the foundation for the brand’s continued growth across Australia, with further expansion planned in the lead-up to the Olympic Games.