Finomenon
The Little Mermaid turns 30.

For Ariel’s 30th birthday, we captured real fans from around the globe paying tribute to this
not so little mermaid (and the movie) by singing the iconic song “Part of Your World”.
This emotional tribute was shared and watched by millions, and even took home a Gold Clio.

The Finonemenon campaign was executed across the company, from
The Little Mermaid Live! on ABC to limited edition collector’s items.