HomeSense
Creating a brand to live up to the experience.  

TJX was launching its European home store in the US: HomeSense.
It needed to live alongside its sister brands (HomeGoods, TJ Maxx and Marshalls) but also stand apart.

With every visit to a HomeSense being unique, each piece of communication invited customers to not just shop, but to come in to play and explore. We created a brand platform and brand identity that brought to life what the store experience was truly about: Discovery. Our platform — Home of Your Next Discovery — led to a hugely successful launch, and still defines the brand (now 150+ stores and growing) today.

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